Mission and Company History

Why Choose Truly Free Home?

We're cleaning up how we clean—join us.

Stephen Ezell | CEO & Founder

Truly Free Home

It started with one sick child—my son

When my son was just an infant, he broke out in a painful, blistering red rash. We tried everything, but nothing helped. Then, a trusted friend asked a simple yet life-changing question:

"What laundry detergent are you using?"

That moment stopped me in my tracks. Could something as simple as detergent be harming my newborn child? I looked deeper and was shocked by the toxic chemicals hiding in everyday laundry and cleaning products.

We knew there had to be a better way

Since 2015, we've been on a mission to create non-toxic, eco-friendly cleaning products that work—without harsh chemicals harming our families and the planet. We believe you deserve to know that the cleaning products you bring into your home are safe, effective, and truly free from toxins.

That's why we created Truly Free Home—so you can clean with confidence and get back to spending time with the people you love the most.

Stephen Ezell | CEO & Founder

Truly Free Home

Our Mission

We're on a mission to free more than 10 million homes.

At Truly Free Home, we help families break free from harmful toxic chemicals, confusing labels, and single-use plastic waste. Our radically transparent, high-performance products come in refillable packaging—designed to protect your health and the planet.

Powered by cutting-edge green innovation and a deep commitment to education, we empower consumers to make confident, informed choices about what they bring into their homes.

And the impact doesn't stop there. Through our mission projects, your purchase helps support the freedom and rehabilitation of women around the world who have survived trafficking and exploitation.

When you choose Truly Free Home, you’re not just creating a safer, more sustainable home—you’re joining a movemet to build a freer world.

At Truly Free Home, we believe you should question what you allow into your home. Because your family deserves nothing less than truly safe, powerful, and eco-friendly products.